University of Vermont Health
At Liska + Associates, I worked on a rebrand for University of Vermont Health. This evolution sought to unify their health system and update all aspects of their brand, prioritizing user experience and accessibility. We developed comprehensive brand guidelines, and designed new materials, including banners, posters, brochures, vehicle graphics, and more. The new identity centers around an energetic mountain symbol, and a Children’s Hospital variation featuring an illustrated moose mascot.
Additionally, we worked on several social media and ad campaigns that highlight the experiences of health care workers, including a nationally-recognized campaign regarding violence against health care workers that was featured in The New York Times.
